Why We're Investing in Conquest Planning's Series B

It Starts with a Plan

“A financial plan is the centerpiece of the customer relationship in wealth management. Without it, you have nothing.”

We hear versions of this constantly from advisors, platform leaders, and executives rethinking how they engage the next generation of wealth clients. Planning is no longer a nice-to-have. It’s the foundation of a lasting relationship.

As banks and wealth platforms work to differentiate their services, retain customers, and deepen wallet share, planning has emerged as the connective tissue tying it all together. Clients today expect a holistic, dynamic view of their financial lives. Institutions, in turn, need advisor-friendly platforms that can scale across every delivery model and customer type, supporting everything from mass affluent households to ultra-high-net-worth families, all within a single solution.

Yet the infrastructure powering financial planning hasn’t kept up. Legacy tools remain fragmented, hard to scale, and poorly integrated into broader advisor workflows. Many firms rely on separate systems for different customer segments or channels, resulting in inconsistent experiences and disjointed data. What should be a growth engine for trust and engagement often ends up a source of friction instead.

Meanwhile, the demand for financial planning support remains immense. Only about a third of U.S. households have a financial plan today. That’s a striking gap that reflects both the scale of the opportunity and shortcomings of the legacy solutions available. Historically, financial planning has centered on high-net-worth clients, leaving millions of mass affluent households without access to meaningful, personalized advice. That’s beginning to change, but it requires a new kind of platform.

That’s why we’re excited to announce our investment in Conquest Planning. Conquest is a modern, intelligent planning platform built from the ground up to serve the full spectrum of wealth clients through a single, unified experience. From day one, it was designed to bring planning to the center of the customer journey, and to do so at enterprise scale.

The Conquest Begins

Most of today’s planning tools were created in an era before APIs, before AI, and before clients expected digital-first engagement. Many of the legacy platforms still in use were acquired by larger wealth platforms years ago and have struggled to innovate. They helped define the category, but their architecture and user experience haven’t kept pace with modern expectations.

Some of these tools go deep for high-net-worth clients but are too rigid or complex for the mass affluent. Others are lightweight and easy to use but lack the robustness to serve clients with more sophisticated needs. Many were cobbled together from acquired point solutions, leading to fragmented workflows and siloed data. The result is an inconsistent and costly patchwork of systems—one for advisors, one for digital users, another for specific client tiers—that is hard to scale, hard to train on, and hard to manage.

Conquest was built to replace that fragmentation with a single, modern planning platform purpose-built to serve four distinct wealth segments: mass affluent, affluent, high-net-worth, and ultra-high-net-worth. Rather than relying on different tools for different client types, institutions can now deliver a unified planning experience across the full spectrum of customers and delivery channels, whether advisor-led, hybrid, or self-directed.

One platform. Four segments of wealth customers. Zero compromise.

Its cloud-native, multi-tenant architecture powers all of those experiences in a single platform and integrates seamlessly with CRM, custody, and portfolio management systems, eliminating duplicate entry and enabling real-time collaboration between clients and advisors.

At the heart of the experience is Conquest’s Strategic Advice Manager (SAM), an AI-powered engine that acts as a digital co-pilot. SAM helps prioritize goals, simulate tradeoffs, and recommend next steps, making planning feel less like filling out a form and more like having a conversation. Advisors gain speed and consistency. Clients get a personalized experience that adapts to their goals and life changes.

Rather than forcing firms to choose between depth and scale, Conquest gives them both. Whether rolling out planning to 50 advisors or 5 million digital users, institutions get a consistent and configurable platform that meets their needs today and grows with them tomorrow, across the entire wealth spectrum.

From Canada to Canapi

Conquest isn’t a startup trying to find product–market fit. It’s a proven platform built by one of the most experienced teams in financial planning, a team that helped define the category decades ago and came back together to build the next generation of planning software. Founder and CEO Mark Evans previously led the development of one of the earliest and most widely adopted platforms in the industry, and much of that original team has reunited to build something more modern, flexible, and impactful.

That experience has translated into real results. Conquest is already one of the leading planning platforms in Canada, powering personalized advice at scale for many of the country’s largest banks and wealth advisors. They’ve helped tens of thousands of advisors deliver more dynamic, client-centric planning experiences and are showing the impact that a modern infrastructure layer can have on advisor productivity, customer engagement, and long-term growth.

Now, they’re bringing that success to the U.S. market. Conquest is already working with a handful of U.S.-based banks and is in active discussions with several Canapi LPs. Helping Conquest break into and scale in this market is exactly the kind of work our platform was built to support. With deep relationships across the U.S. banking and wealth landscape, we’re positioned to accelerate Conquest’s momentum and help them build lasting partnerships with the institutions that need this most.

We’re proud to partner with Conquest and support this next chapter. With a battle-tested team, strong enterprise traction, and a platform purpose-built for scale, Conquest is helping institutions reimagine how they engage, advise, and grow with their clients.